Brand Manager - FMCG

Brand Manager - FMCG

Department: Sales & Marketing

Reports To: Head of Marketing / CMO

Experience: 1 - 4 years in Brand Management / Marketing within FMCG or similar industry

Role Overview:

The Brand Manager will be responsible for developing and executing brand strategies that drive consumer engagement, brand growth, market penetration, and sales performance. The role will work closely with Sales, Trade Marketing, agencies, and cross-functional teams to translate brand strategy into effective market initiatives.

Key Responsibilities:

- Develop and implement brand strategies aligned with business objectives.

- Define brand positioning, target consumers, and key growth priorities.

- Develop annual brand plans and marketing initiatives.

- Analyze consumer behavior, market trends, and competitor activities.

- Identify opportunities for brand growth and product development.

- Plan and execute ATL, BTL, digital, and consumer marketing campaigns.

- Support new product development, launches, and product extensions.

- Track sales, market share, brand awareness, campaign performance, and ROI.

- Manage the brand marketing budget and optimize marketing investments.

- Work closely with Sales, Trade Marketing, Finance, Supply Chain, and other teams.

Requirements:

- Master's Degree in Marketing, Business Administration, or related field.

- 1 - 4 years of experience in Brand Management / Marketing within FMCG.

- Strong understanding of FMCG brand management and consumer marketing.

- Strong analytical, commercial, and project management skills.

- Strong communication and stakeholder management skills.

Desired Candidate Profile:

Hands-on FMCG Brand/Marketing professional with strong brand strategy, consumer understanding, campaign execution, and commercial orientation, comfortable working closely with Sales and Trade Marketing teams.