Job Summary:

We are looking for a dynamic Brand Manager for our flagship brand Optigal to drive the brand in the Indian market. The role involves managing brand positioning, marketing campaigns, product launches, consumer insights, digital marketing initiatives, and cross-functional coordination to strengthen the brand's market presence. The candidate will focus on developing and executing overall Brand Strategy and implementing activities across all media and platforms viz. Digital, ATL, BTL campaigns, trade marketing programs, channel activations, retailer engagement, fabricator engagement and other branding initiatives to make Optigal the no.1 brand in the category.

Key Responsibilities:

Brand Strategy & Planning:

- Develop and implement annual brand strategy aligned with business objectives.

- Define brand positioning, value proposition, and communication strategy.

- Create and manage annual marketing and brand activation calendars.

- Monitor brand health and recommend corrective actions.

Market & Consumer Insights:

- Conduct market research and competitor analysis.

- Analyze consumer behavior, industry trends, and customer feedback.

- Identify growth opportunities, new segments, and unmet customer needs.

- Track market share and brand performance metrics.

Marketing Campaign Management:

- Plan and execute ATL, BTL, and digital marketing campaigns.

- Work with advertising and creative agencies to develop campaigns.

- Ensure consistent brand messaging across all channels.

- Measure campaign effectiveness and optimize ROI.

Product & Portfolio Management:

- Support new variant development and launches.

- Coordinate with Sales, R&D, Operations, and Supply Chain teams.

- Develop promotional strategies.

Budget & Financial Management:

- Manage brand marketing budgets effectively.

- Track marketing spend and ensure optimal utilization.

- Evaluate return on marketing investments (ROMI).

- Support revenue and profitability objectives.

Stakeholder Management:

- Collaborate with Sales teams to improve market penetration.

- Work closely with agencies, media partners, and vendors.

- Coordinate with cross-functional teams for successful execution of initiatives.

Key Performance Indicators (KPIs):

- Brand Awareness: Growth in aided & unaided awareness.

- Market Share: Increase vs previous year.

- Revenue Growth: Achievement of sales targets.

- Campaign ROI: Return on marketing investments.

- Lead Generation: Number and quality of leads generated.

- Customer Engagement: Website, social and campaign engagement.

- Digital Metrics: Traffic, CTR, Conversion Rate.

- Product Launch Success: Revenue and adoption targets.

- Marketing Budget Adherence: Budget utilization within approved limits.

Qualifications:

Education:

- MBA in Marketing / Brand Management preferred.

- Graduate degree in Business, Marketing, Commerce, Engineering or related field.

Experience:

- 5 - 10 years of experience in Brand Management, Marketing, Product Management, or Category Management.

- Experience managing integrated marketing campaigns.

- Exposure to digital marketing and consumer research.

Required Skills:

Functional Skills:

- Brand Strategy.

- Marketing Planning.

- Market Research.

- Product Management.

- Campaign Management.

- Consumer Insights.

- Budget Management.

Behavioral Skills:

- Strategic Thinking.

- Creativity & Innovation.

- Strong Communication Skills.

- Stakeholder Management.

- Result Orientation.

- Analytical Mindset.

- Project Management.

Preferred Industry Experience:

- FMCG.

- Consumer Durables.

- Building Materials.

- Steel & Construction Materials.

- Retail & Distribution.

- Industrial Products.