Brand Manager - FMCG

Role Overview:

We are seeking a high-caliber Brand Manager to spearhead our FMCG portfolio in Nigeria. In this role, you will act as the custodian of our brand identity, orchestrating end-to-end marketing strategies that resonate with a diverse and dynamic consumer base. You will work closely with cross-functional teams, including sales, supply chain, and external creative agencies, to ensure seamless execution of brand campaigns. Your efforts will directly influence market share growth, drive consumer loyalty, and elevate our product positioning in a highly competitive landscape, ultimately shaping the long-term commercial success of our business units.

Key Responsibilities:

- Develop and execute comprehensive brand plans to drive market penetration and increase brand equity across the Nigerian market.

- Lead the end-to-end product development lifecycle, from conceptualization and consumer insight gathering to final shelf launch, ensuring products meet evolving market demands.

- Manage the annual brand budget and marketing spend, optimizing resource allocation to maximize return on investment and achieve top-line growth.

- Collaborate with regional sales teams to design effective trade marketing initiatives that enhance visibility and drive off-take at the point of sale.

- Analyze market trends, competitor activities, and consumer feedback to refine brand positioning and maintain a competitive edge.

Required Skillset:

- Demonstrated expertise in FMCG marketing, with a proven ability to translate consumer data into actionable brand strategies that drive volume and value.

- Strong project management capabilities, with the ability to lead product development cycles while coordinating effectively with internal stakeholders and external partners.

- Exceptional communication and interpersonal skills, essential for influencing cross-functional teams and managing agency relationships in a fast-paced environment.

- A strategic mindset combined with a hands-on approach, capable of navigating the complexities of the Nigerian retail landscape while maintaining high operational standards.

- A Bachelor's degree in Marketing, Business Administration, or a related field, complemented by 2 to 5 years of relevant experience in brand management within the FMCG sector.

- Ability to thrive in an on-site work environment, demonstrating the agility required to manage field visits and retail audits as part of the brand growth strategy.

Tags: Brand Management, FMCG Marketing, Product Development