Brand Manager - FMCG

Experience Required:

- 5 - 6 years of total experience, including at least 4 years in Brand Management within a reputed FMCG company and 1-2 years in Sales.

- Experience in the confectionary category with Media experience is mandatory.

Key Responsibilities:

- Define brand strategy and vision, develop marketing plans, and drive sales, profitability, and brand growth.

- Lead communication development and execution across traditional and digital media in collaboration with agency partners.

- Conceptualize and execute consumer promotions to achieve brand objectives.

- Monitor competitive pricing, analyze market impact, and recommend pricing strategies.

- Drive new product development by leveraging consumer insights, market trends, and competitive analysis, ensuring successful commercialization and launch.

- Collaborate with cross-functional teams to deliver revenue, profit, and market share targets, and present strategic recommendations to senior leadership.