Brand Manager - FMCG

Title : Brand Manager

Experience : 8 - 10 Years

Role Summary :

We are looking for an experienced Senior Brand Manager to drive brand growth, product innovation, and marketing initiatives across international markets. The role involves managing brand strategy, consumer insights, digital marketing, media planning, and new product launches to strengthen market presence and business performance.

Key Responsibilities :

- Develop and execute brand growth strategies.

- Conduct consumer, market, and competitor analysis.

- Lead consumer promotions and marketing campaigns.

- Drive new product development from concept to launch.

- Manage media planning, digital marketing, and social media initiatives.

- Analyze campaign performance and optimize ROI.

- Collaborate with internal teams and external agencies for seamless execution.

- Leverage market research and consumer insights to support business decisions.

Required Skills :

- Brand Management

- Digital Marketing & Social Media

- New Product Development (NPD)

- Market Research & Consumer Insights

- Media Planning & Campaign Management

- Data Analytics (Nielsen/Market Research)

- Project & Stakeholder Management

Preferred Profile :

- 8 - 10 years of brand marketing experience.

- Strong exposure to consumer brands.

- Experience in digital and performance marketing.

- International market exposure is an advantage.