Brand Manager - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - FMCG, Marketing, Brand Management, Brand Manager

Job Type - Permanent

Description - The role of the Brand Manager - Hygiene Care involves planning and executing marketing strategies to enhance brand visibility and market share. This position is based in Gurgaon and requires expertise in branding and marketing within the hygiene care sector.

Client Details:

The hiring organisation is a large entity within the FMCG sector. They are committed to delivering quality products and maintaining a strong presence in the industry.

Description:

1. Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication

2. Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans

3. Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.

4. Identify competitor's brands, assess consumer perception and decide the right positioning for the products.

5. Drive brand sales Continuous improvement of Gross Margin

6. Price pack architecture

7. Manage brand-wise ROMI and perform periodic evaluation with respect to annual business plan.

8. Liaison with various stakeholders of a new product launch roadmap and prepare regular trackers

9. Regularly Interact with consumers/non-consumers of RSPL, competitor brand and retailers through Market Surveys during Market visit.

Profile:

A successful Brand Manager - Hygiene Care should have:

- Proven experience in new product development within the FMCG sector

- Strong analytical and problem-solving skills to identify market opportunities.

- Excellent project management and organisational abilities.

- Knowledge of industry regulations and quality standards.

- Ability to work collaboratively with cross-functional teams in a fast-paced environment.

- Effective communication and presentation skills.

Job Offer:

- Opportunities to work with a leading organisation in the FMCG industry.

- Inclusive and collaborative workplace culture.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Richa Pasricha on +91 124 628 9238.

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