Brand Manager - FMCG

Roles & Responsibilities

- Communications Strategy: Design & execute the overall communications strategy to elevate the brand presence. Ensure consistency & coherence of the brand message across all touchpoints, maintaining a unified brand voice.

- Content & Assets: Own creation of engaging, on-brand content & assets for various platforms - social media, website, marketplaces, digital marketing etc. - by working with external agencies, influencers & graphic designer.

- Packaging: Run the development of high-quality packaging designs that resonate with the target audience & reflect the brand's identity.

- Collaborate: Work with the new product development and growth teams to ensure all communications and packaging align with product goals and consumer expectations.

- Monitor Competitive & Industry Trends: Monitor industry trends, competitor activities and consumer insights to continually improve brand communications strategies.