Job Title: Brand Manager

Experience: 5+ years

Location: Gurugram, HY

Industry: FMCG (Food, Beauty, Hygiene & Personal Care preferred)

Job Summary

We are looking for a strategic and execution-focused Brand Manager with 10+ years of experience in building and scaling FMCG brands. The ideal candidate will have a strong background in Food, Beauty, Hygiene, or Personal Care categories and a proven track record of driving brand growth, consumer engagement, and market share through data-driven brand strategies.

This role requires deep consumer understanding, strong cross-functional leadership, and the ability to manage brands across their lifecycle, from innovation to scale.

Key Responsibilities

Brand Strategy & Growth

- Own end-to-end brand strategy, including positioning, architecture, and long-term growth roadmap.

- Translate business objectives into impactful brand plans aligned with consumer insights and market trends.

- Drive brand health metrics such as awareness, consideration, penetration, and loyalty.

Marketing & Communication

- Lead development and execution of integrated marketing campaigns across ATL, BTL, digital, and social media.

- Partner with creative and media agencies to deliver compelling brand communication.

- Ensure consistent brand tonality, messaging, and visual identity across all touchpoints.

Leadership

- Mentor and guide junior brand team members.

- Act as a brand custodian and internal champion across the organization.

Consumer & Market Insights

- Leverage consumer research, category insights, and data analytics to identify growth opportunities.

- Track competition, pricing, innovations, and market dynamics to stay ahead of trends.

Product & Innovation

- Work closely with R&D, supply chain, and commercial teams on new product development and renovations.

- Manage product lifecycle, including launches, relaunches, and portfolio optimisation.

Commercial & Cross-Functional Collaboration

- Collaborate with Sales, Trade Marketing, E-commerce, and Finance teams to ensure strong in-market execution.

- Support GTM strategies, channel plans, and promotional effectiveness.

Budget & Performance Management

- Own brand P&L inputs, marketing budgets, and ROI measurement.

- Track KPIs and optimise spends to maximise impact and efficiency.

Desired Candidate Profile -

- 5 plus years of experience in Brand Management within the FMCG Industry.

- Strong exposure to Food, Beauty, Hygiene, or Personal Care categories (mandatory).

- Strong understanding of Indian consumer behaviour and FMCG go-to-market models.

- Hands-on experience with ATL, digital-first campaigns, and modern marketing tools.

- Excellent stakeholder management and cross-functional leadership skills.

- Strategic thinker with strong execution capability.

- Any graduate (MBA or Marketing background is a plus).