Brand Manager - FMCG

Your responsibilities will include:

- Analyze industry, market trends and consumer behavior for respective category

- Leverage the above and develop product roadmap & long term go-to-market strategy

- Managing product portfolio - pricing, promotions and inventory to optimize category performance

- Ownership of P&L, Sale planning (enablers), Inventory Management & Marketing to achieve goals, Product NPI

- Collaborating with various teams like product development, marketing, sales and to identify and implement new products, services and marketing

- Stakeholder Management - HQ team, Quality, Sales Channels, Marketing, Finance, SCM, AS and CS

- Drive discussions on innovative ideas and best practices across teams & competition, fostering a culture of continuous improvement and innovation.

- Conduct market research to identify new trends, product opportunities, and competitive offerings.

- Drive impactful social media campaigns, leveraging analytics and trend analysis to enhance brand visibility.

- Drive Product Life Cycle Management including determining product positioning & messaging, pricing strategies, product launches, consumer demand forecasting, competitor tracking, develop channel strategy and manage channel conflicts, market sensing & action for sellout management