Brand Manager - FMCG

Our Client is an Indian FMCG player with global footprints

Role Summary:

- Identify the Brand positioning of various Brands (under purview) and develop the positioning strategy

- Prepare annual plans and budget planning activities for all brands

- Assist the Head Marketing in preparing the annual marketing budget in line with the overall business objectives

- Develop market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Head Marketing

- Monitor and evaluate the performance of own Brands against benchmarked targets

- Ensure a high level of Brand recall in each product segment

- Approve Content development and creative planning ensuring that the advertising plans are in line with the overall Marketing strategy

Experience/Skills Requirements:

- 5-7 years of total experience with prior experience of independently handling brands in FMCG product category

- Handled a total brand portfolio in excess of INR 200 crore

- Handled media buying and design and implemented ATL/BTL activities in the previous roles