Brand Manager - FMCG

About the company:

A legacy consumer goods company, now a market leader across home and personal care categories.

Roles and responsibility:

- Lead the personal care category end-to-end, from product strategy to execution.

- Drive new product development in close collaboration with supply chain, R&D, and sales teams.

- Align marketing efforts across ATL and BTL channels to support category growth.

- Set strategic direction for the category, ensuring cross-functional teams are aligned and empowered.

Skills and Qualifications:

- Strong experience in FMCG product/category management with exposure to large-scale operations.

- Proven ability to lead cross-functional teams and drive innovation.

- Comfortable with strategic thinking, executional detail, and influencing without direct sales responsibility.