Posted By
Job Views:
338
338
Applications: 204
Recruiter Actions: 2
Posted in
Sales & Marketing
Job Code
1640707
Description:
- Integrated Marketing Campaigns (Digital, PR, Influencer, ATL/BTL)
- Consumer Insights & Market Research
- New Product Development (Concept to Launch)
- Team Leadership & Cross-Functional Collaboration
- Analytical Thinking and Data Interpretation
- Budgeting & ROI Optimization
- Competitor and Market Analysis
- FMCG or FMCD background is a critical requirement
- Communication & Storytelling Skills
- Agency & Vendor Management
- Strengthen brand positioning and market share across core product categories.
- Ensure consistent brand messaging across digital, retail, and offline channels.
- Lead data-backed campaigns that drive awareness, engagement, and sales.
- Launch at least two new product lines annually with successful market adoption.
- Improve brand health KPIs (awareness, recall, NPS) by 1520% YoY.
- Deliver high ROI on marketing spends through optimized channel mix.
Key Results Indicators:
- Brand awareness increased by 20%.
- Successful launch-to-scale timeline under 6 months.
- Maintain or exceed target ROI on marketing spends (min 3:1).
- Consumer satisfaction score (CSAT/NPS) improvement of 15%.
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Posted By
Job Views:
338
338
Applications: 204
Recruiter Actions: 2
Posted in
Sales & Marketing
Job Code
1640707
