Brand Manager - FMCG

This is Amreesh, Hiring for a leading FMCG brand and for the position opf Brand manager role based out of Mumbai.

Please find below the role overview for your reference.

Purpose of the Role: This position is responsible for the end-to-end management of a consumer brand, including driving its profitability, growth, and long-term equity.

Qualification & Experience:

- Post-Graduate in Management (preferably from a premier institute)

- 4-5 years of experience in the FMCG sector

- Minimum 2 years of hands-on brand management experience

Key Deliverables:

- Drive brand building, awareness, trials, and loyalty for assigned brand(s)

- Lead the development and execution of the brands innovation and extension pipeline

- Ensure growth and profitability of the brand

- Design and implement marketing programs to maximize brand potential

- Leverage consumer insights for brand strategy and innovation

- Oversee media planning and execution across ATL and BTL channels

- Lead communication development, including digital content and platform marketing

- Collaborate closely with sales and channel teams to drive brand growth through effective channel marketing initiatives

Knowledge, Skills & Competencies:

- Strong understanding of communication and media strategy

- Strategic and visionary thinking with an innovation mindset

- Deep consumer understanding and analytical orientation

- Strong project management and execution capability

- Creative problem-solving with an entrepreneurial approach

- Proven ability to build strong brand equity

Cross-Functional Interfaces:

- Sales, Trade Marketing, and Key Account teams

- Consumer Insights and Media teams

- R&D, Packaging, and Supply Chain teams

- Creative, Research, and Media agencies

Growth Path & Future Opportunity:

- Exposure to diverse brand portfolios across multiple product categories

- Opportunities for career advancement into broader product or category leadership roles over a 2-3 year horizon

- Platform to conceptualize and execute innovative marketing strategies with significant ownership and creative freedom

Amreesh