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Job Views:  
384
Applications:  175
Recruiter Actions:  1

Job Code

1628714

Brand Manager - FMCG

The BIG Advantage.8 - 10 yrs.Kolkata
Posted 1 month ago
Posted 1 month ago

Description:

Key Responsibilities:

Brand Strategy & Planning:


- Develop and implement long-term brand strategies aligned with company goals.

- Conduct market research and consumer insights to guide brand positioning.

- Create annual brand plans with clear KPIs and growth targets.

Marketing & Communication:


- Lead integrated marketing campaigns across digital, print, and retail channels.

- Oversee promotional materials and ensure alignment with brand guidelines.

- Manage media planning and creative development with internal and external teams.

Product Development & Innovation:


- Identify new product opportunities and lead NPD (New Product Development) initiatives.

- Collaborate with R&D and sales teams to launch new products effectively.

Performance Monitoring:


- Track brand performance metrics including market share, sales, and consumer feedback.

- Monitor competitor activities and market trends to identify growth opportunities.

Stakeholder Collaboration:


- Work closely with sales, supply chain, and finance teams to ensure brand objectives are met.

- Engage with external partners like agencies and distributors to amplify brand reach.

Qualifications & Skills:


- Masters or equivalent

- minimum 8- 10 years in Brand handling FMCG experience preferable

- Strong analytical skills and proficiency in market research tools.

- Excellent communication, leadership, and project management abilities.

- Creative mindset with a passion for consumer behavior and brand storytelling


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Posted By

Job Views:  
384
Applications:  175
Recruiter Actions:  1

Job Code

1628714

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