We are sourcing for the position of Brand Manager - Everyuth for Zydus Wellness, based in AHMEDABAD. Zydus Wellness is the owner of class leading brands like Sugar free, Nutralite, Complan, Nycile, Everyuth Naturals, and Glucon D. Position: Brand Manager - Everyuth Reporting: Category Lead Location: Ahmedabad Role Purpose: The role serves the purpose of managing & improving the performance of the assigned brands by - Planning & driving execution of annual & interim projects for the brand - Complete Business Responsibility for a category of the brand - Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company Key Accountabilities/ Responsibilities: Financial: - Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives. - Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders. - Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts. Customer: - Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights. - Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands. - Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics. People: - Lead cross-functional teams, including R&D, in the development and customization of new products - Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members. - Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team. Process: - Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing. - Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness. - Continuously monitor and refine brand processes to adapt to market changes and internal needs. Key Deliverables: - % Achievement on Target - Top Line, Bottom Line - Timely delivery of NPD Projects - NPD Pipeline / Stage Gate Milestones - Brand Health Indicators - Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend) Key Interactions - Internal: - Sales, Planning o On alignment of monthly / quarterly / annual plans for the brand, channel o Time to time driving of back-end actions basis business plan o Coordination for planned production / changes / additional business ask & its timely delivery o Approvals & payments to direct vendors - Manufacturing - Logistics - Finance Key Interactions - External: - Channel Partners - Creative / Ad agencies, Media Agency - Relationship Management - Coordination / Influence / Negotiation

Ahmedabad

Gujarat

Brand Manager - FMCG 

Job Description for Brand Manager - FMCG  in AKNA  in  Ahmedabad Gujarat for (5-10) years of experience. Apply Now!