Brand Manager - FMCG

Role Purpose :

The role serves the purpose of managing & improving the performance of the assigned brand by

- Planning & driving execution of annual & interim projects for the brand

- Aiding on conceptualization & set up of a product pipeline for future (NPD)

Key Deliverables:

- Net Revenue

- Value Market Share

- Gross Contribution Target

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

Key Activities:

- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs

- Ideate & contribute to planning of ongoing projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Aid Category Head in the preparation of the Annual budget

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

Key Interaction:

Internal :

Sales, Planning, Manufacturing, Logistics & Finance

- On alignment of monthly / quarterly / annual plans for the brand

- Time to time driving of back end actions basis business plan

- Coordination for planned production / changes / additional business ask & its timely delivery

- Approvals & payments to direct vendors

External :

Creative / Ad agencies, Media Agency

- Relationship Management

- Coordination / Influence / Negotiation