Brand Manager - FMCG

Job Title: Brand Manager.

Company: Orange Carrot Media.

Website: https://orangecarrotmedia.com/.

Location: Kondapur, Hyderabad (On-site).

Working Days: Monday to Friday (5-day workweek).

Work Timings: 5pm to 2am OR 2pm to 11pm (According to candidate preference).

Experience Required: Minimum 3 years in brand strategy.

About Orange Carrot Media:

Orange Carrot is an integrated marketing and branding agency with roots in both the United States and India.

We specialize in delivering advanced, innovative marketing solutions designed to elevate brands and give them a competitive edge.

We are known for building culturally relevant, content-first brand experiences.

We partner with brands to shape their voice, build their identity, and connect them with their audience across digital platforms.

Our multidisciplinary team of media buyers, strategists, analysts, and digital business consultants collaborate to deliver tailored, data-driven campaigns for each client.

Role Overview:

We are looking for a Brand Manager who can blend strategic thinking with creative instincts to lead digital-first brand narratives.

You will work closely with creative teams and clients to develop strong campaigns across platforms like Instagram, Facebook, YouTube, and podcasts.

This role demands a deep understanding of content, communication, and consumer behavior in the digital age.

Key Responsibilities:

- Develop comprehensive brand strategies tailored to digital and social platforms.

- Lead content direction across Instagram, Facebook, YouTube, and podcasting formats (short-form focus) Work closely with creative and design teams to ensure visual and verbal consistency.

- Ensure adherence to brand guidelines while pushing creative boundaries.

- Act as the bridge between client goals and internal executionmanage expectations and deliverables.

- Coordinate and manage client communication with polished and persuasive articulation.

- Ensure strategies align with performance objectives, audience insights, and creative sensibilities.

- Conduct regular brainstorming sessions and contribute original campaign ideas.

- Analyze digital trends and audience insights to fine-tune campaign strategy.

Must-Have Skills:

- Strong creative mindset: not just trend-aware, but capable of building original, insight-driven ideas.

- Experience with social-first strategies and short-form digital content.

- Understanding of visual language, brand tonality, and content design.

- Basic knowledge of creative development: graphic design workflows, UI/UX sensibilities.

- Excellent client communication and stakeholder management skills.

- Confident presenter with polished verbal and written communication.

Preferred Background:

- Prior experience in digital marketing agencies or in industries like healthcare, beauty, cosmetics, F&B, or FMCG.

- Degree in creative fields like Fashion Design, Arts, or humanities, or an MBA in Marketing.

Why Join Us?

- Dynamic, creative work environment that values original thinking.

- Work on diverse brands with a forward-thinking team.

- Strategize for high-impact digital platforms that shape culture and community.