Position Title: Brand Manager  Job description:  The position is functionally accountable for:-  1. Determining and implementing product/brand strategy in alignment with the company goals, competition activities and changing consumer market for allotted brand/ product category.  2. To design, develop and execute Promotion and Advertising strategies to promote awareness levels and achieve brand equity and brand image.  3. Developing new products and packs for assigned brand/s right from the ideation stage to final implementation.  NATURE AND SCOPE  - The position is responsible to help in conceptualizing and executing plans in order to deliver business objectives in terms of sales, market share, profitability and brand health. The role includes a range of activities – the key ones being defining and implementing brand strategy , driving and monitoring sales performance, maintaining a healthy new product pipeline, undertaking market research and refining brand strategy basis consumer response.  - Monitoring and analyzing market trends, consumer/customer behavior and competitor activity in the country and across the world to help identify new opportunities for the assigned brand/s. The category being impulse, packaging also plays a key role in driving sales. Recommending and developing new packs and SKUs for brands is a vital element of the role.  - The position liases with all concerned departments and external vendors for leading implementation of new product and packaging development projects for the assigned brand/s.  - The position would be required to co-ordinate with sales and trade marketing to develop BTL inputs that would help achieve the stated brand sales.  - The position also executes marketing/brand plans for a given set of brands. The marketing channels used are diverse to communicate with stakeholders and consumers. The position engages with creative agencies and event planners for inputs on communication development, artwork design and execution of ground level activities.  - The key challenge here is to manage the best mix of marketing activities within limited budgets and effectively coordinate with all support groups to leverage strengths. The position works under stringent timelines and needs to manage external agencies to deliver quality output.  - Presence of strict food laws put forth a challenge of ensuring that all media activities and packaging are legally complied with. The position needs to co-ordinate with the legal department in this regard.  CANDIDATE PROFILE   - A full time Post-Graduate with Specialization in Sales/Marketing from Tier I/II B School batch of 2006-2009  - 1-2 years’ experience in Marketing in Brand / Product Management position preferred  - Sales experience would be preferred  - FMCG Foods experience would be preferred  - Excellent communication and inter-personal skills  Please Send in your profile to nidhi.kalra@helix-hr.com

Delhi NCR

Brand Manager - FMCG 

Job Description for Brand Manager - FMCG  in Its All About People Pvt. Ltd. in  Delhi NCR for (1-2) years of experience. Apply Now!