Responsibilities - Analyze brand positioning and consumer insights. - Shape and communicate vision and mission. - Translate brand elements into plans and go-to-market strategies. - Manage a team of marketing people working on brand initiatives. - Lead creative development to motivate the target audience to "take action". - Establish performance specifications, cost and price parameters, market applications and sales estimates. - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Monitor market trends, research consumer markets and competitors' activities. - Oversee new and ongoing marketing and advertising activities. - Monitor product distribution and consumer reactions. - Devise innovative growth strategies. - Align the company around the brand's direction, choices, and tactics. Requirements and skills - Proven working experience as Brand Manager in the consumer durables industry - Proven ability to develop brand and marketing strategies and communicate recommendations to executives. - Excellent understanding of the full marketing mix. - Strong analytical skills partnered with a creative mind. - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Up to date with latest trends and marketing best practices - MBA with specialization in Marketing

Mumbai

Brand Manager - FMCD 

Job Description for Brand Manager - FMCD  in The Bridge Associates in  Mumbai for (8-14) years of experience. Apply Now!