Brand Manager - Fashion Retail

Position Overview:

As Senior Brand Manager, you will sit at the intersection of strategy, creativity, and execution, shaping how an emerging category is understood, desired, and adopted. This is a hands-on role for someone who thrives in zero-to-one brand building, embraces rapid cycles of testing and iteration, and can turn deep consumer insights into bold, creative, and commercial outcomes. You will partner closely with creative, content, and growth teams to craft campaigns, refine product storytelling, and evolve how the brand shows up across every touchpoint, from digital platforms to offline experiences and influencer ecosystems.

Key Responsibilities:

- Develop and execute integrated brand campaigns, owning every step from brief to launch, ensuring ideas reach consumers rapidly and memorably.

- Turn customer insights and market opportunities into concrete stories, activation formats, and channel plans that drive trial and conversion.

- Partner with content, creative, and growth leads to deliver high-volume, high-quality assets and messaging, designed for digital, social, and offline environments.

- Manage real-time rollout of initiatives, including gifting programs, influencer seeding, and grassroots events, tracking results and optimising fast.

- Maintain brand guidelines, playbooks, and templates for team-wide alignment, enabling speed and consistency across execution.

- Lead creative sprints, collaborate with external agencies, and oversee partner outputs to ensure distinct voice is maintained in every channel.

- Drive the category education agenda, developing toolkits, guides, and new formats to make reusable period care accessible and desirable for first-time users.

- Support new product launches with brand positioning and execution plans, from pre-launch content to activation and PR.

- You will be overseeing and managing end-to-end performance marketing, CRM marketing, website, new launches, customer research, data analysis, and insight mapping.