Brand Manager - Digital Marketing - FMCG

Job Description:

- Strategic - Digital Marketing Strategy - Increase Brand Awareness

- Digital Campaigns - Showcase Brand & Product USPs

- Data Analytics & Market Research - Map TG Behavior

- Responsible for Digital Marketing & Marketing Communication

- Identify trends and insights, and optimize spend and performance based on the insights

- Financial - Increase in Marketing Qualified Leads (MQL)

- Achieve Business Objectives within Marketing Budget

- Customer/ External Orientation - Better Brand Visibility & Reach

- Marketing Communication - Consistent with Brand Image & Ongoing Campaigns

- Manage all Agencies engaged for Digital Marketing & Communication

- Improve User Experience across Digital Touchpoints

- People Orientation - Lead the Online Branding & Marketing Efforts within Marketing team

- Maintain Good Relationships with all Stakeholders

- Core operational accountabilities - Execution of Digital Marketing Strategy

- Effectiveness of Digital Brand Communication

- Digital Media Performance

- Marketing/Brand Communication Experience - Premium Consumer Brand in B2C Segment will be Preferred)

Good to have:

- Agency Side SEO, SEM Experience in Early Career

- Knowledge of Web Analytics Tools