Brand Manager - Digital Focus - Consumer Electronics

Role Overview:

- We are seeking a dynamic and results-driven Brand Manager to lead the marketing strategy and execution for our high-growth Smart Devices category.

- This role has a strong focus on digital marketing, performance analysis, and building a cohesive brand narrative across all touchpoints.

Key Responsibilities:

- Brand Strategy & Planning: Develop and execute comprehensive annual and quarterly marketing plans to drive brand awareness, market share, and revenue targets.

- Digital Leadership: Own the digital marketing budget, overseeing performance campaigns (SEO, SEM, Social Media, Programmatic) and maximizing ROI.

- Product Launch: Plan and manage the go-to-market strategy for new product launches, including messaging, creative development, and cross-functional coordination.

- Market Intelligence: Monitor brand health metrics, conduct consumer research, and track competitor activities to identify strategic insights and course corrections.

- Agency Management: Lead relationships with creative, media, and digital agencies to ensure high-quality, on-brand execution.

Qualifications:

- MBA (Marketing) from a reputed institution.

- 4-6 years of experience in Brand Management or Product Marketing, preferably in the Consumer Electronics,

- Mandatory hands-on experience in digital marketing and performance metrics (e. , CPL, CPA, RoAS).

- Creative thinker with strong analytical skills and a passion for technology