Brand Manager - D2C/Healthcare

Role: Brand Manager

Location: Gurgaon Sector 29

Work Model: 5 Days Work from Office

Experience: 3-6 Years

Key Responsibilities:

1. Brand Management & Category Growth:

- Own end-to-end brand management and category growth initiatives.

- Drive brand positioning, visibility, and revenue growth across product categories.

- Develop and execute go-to-market strategies for new product launches and vertical expansions.

- Build strong brand narratives and ensure consistent communication across channels.

2. Category Ownership & Business Expansion:

- Manage category performance, growth strategy, and customer adoption initiatives.

- Identify market opportunities, consumer trends, and competitive insights to drive category expansion.

- Support launch and scaling of new products and business verticals.

- Work closely on revenue growth and category profitability initiatives.

3. Cross-Functional Collaboration:

- Partner with growth, product, operations, and marketing teams for successful campaign execution.

- Coordinate with internal stakeholders to improve product positioning and customer engagement.

- Align brand and category strategies with broader business objectives.

4. Analytics & Strategy:

- Track brand, campaign, and category performance metrics regularly.

- Use consumer insights and data analytics to optimize marketing and category strategies.

- Improve customer acquisition, engagement, and retention through effective brand initiatives.

Must-Have Requirements:

- 3-4 years of experience in Brand Management, Category Management, Growth Marketing, or related functions.

- Strong understanding of brand building, category growth, and product launch strategies.

- Experience handling revenue growth initiatives and business expansion projects.

- Strong ownership mindset with the ability to independently drive projects end-to-end.

- Excellent communication, stakeholder management, and execution skills.

- Ability to work in fast-paced startup environments with high accountability.

Preferred Qualifications:

- Experience in Healthcare, D2C brands, or startup ecosystems preferred.

- Exposure to launching new products or verticals would be an advantage.

- Experience in consumer-focused high-growth businesses preferred.

- Familiarity with marketing analytics, reporting dashboards, and growth metrics.