Roles & Responsibility : The primary scope of this role would be to help build WOW Life Science (nutrition and wellness) brand. The role covers strategic, analytical & executional support to help the brand achieve its business targets. Job responsibilities include : - End-to-end management of short & mid-term marketing plans basis the long-term objectives of the brand. - Market & Consumer Understanding: Analysing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the consumer - triggers, barriers, etc. - New Products Launch Success: Designing and executing new product launch playbook for success across different channels - d2c, marketplaces, offline. - Communication Development: Ownership of messaging across all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaigns, etc. - Data Analytics: Actively driving measurement & learnings for various marketing initiatives. - Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors. - Other activities required to support portfolio management, sales support, customer service, etc. to drive overall brand success. Educational/ Experience requirements : - Bachelor's degree (business/marketing expertise pref.), Post-grad. in Marketing preferred - ~2-3 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing - Prior experience in direct-to-consumer brands or FMCG brands would be an advantage - Self-driven, enthusiastic team player; Ability to manage multiple projects simultaneously - Excellent stakeholder management - Analytical bent of mind - comfortable around digital data to learn and take better decisions - Passionate about building lovable consumer brands Compensation budget: 20-30L

Bangalore

Brand Manager - D2C/FMCG 

Job Description for Brand Manager - D2C/FMCG  in Envista Mindmap Services Pvt. Ltd. in  Bangalore for (2-7) years of experience. Apply Now!