Brand Manager - D2C - FMCG

Description:

Role Overview:

Were looking for a Brand Manager who can build, shape, and scale a brand, not just run campaigns. This role requires strong brand thinking, clear communication, and the ability to translate business goals into meaningful consumer narratives.

You will own how the brand looks, sounds, and feels across every touchpoint.

Key Responsibilities:

Brand Strategy & Positioning:

- Define and strengthen brand positioning, tone of voice, and core messaging

- Ensure brand consistency across digital, social, offline, packaging, and partnerships

- Act as the brand custodian across teams and external partners

Campaigns & Communication:

- Lead brand-led campaigns, launches, and storytelling initiatives

- Work closely with performance, content, design, and growth teams to align messaging

- Review all brand communication to maintain clarity, quality, and emotional impact

Content & Storytelling:

- Drive long-term brand storytelling across social media, PR, community, and owned channels

- Collaborate with creators, influencers, agencies, and internal teams

- Identify relevant cultural moments and trends to keep the brand current and relatable

Consumer & Market Insights:

- Understand consumer behaviour, feedback, and brand perception

- Track brand health metrics (engagement, recall, sentiment)

- Stay updated on category, competition, and D2C / consumer brand trends

What Were Looking For:

- 2+ years of experience in Brand Marketing / Brand Management

- Experience working on consumer brands (D2C / FMCG / lifestyle / beauty preferred)

- Strong communication and storytelling skills

- Ability to think strategically and execute with attention to detail

- Experience working in fast-growing or founder-led teams

- Exposure to influencer marketing, community building, or PR

- Hands-on mindset with strong ownership