Brand Manager - D2C/FMCG

JOB RESPONSIBILITIES:

- Analyze brand positioning and consumer insights, consumer behavior and market activity to drive marketing initiatives.

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Maintain brand integrity across marketing initiatives and communications - with a flair for social media & digital content.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitor's activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovate growth strategies

- Monitor on-going market trends and competitive activities on digital platforms.

- Engage and contribute to development of New product development and launch strategies.

- Collaborating with different teams such as creative, legal, etc.

JOB REQUIREMENTS:

1. Education: MBA is mandatory or PG in Marketing, Management, or related studies.

2. Strategic thinker able to identify long-term opportunities and trends

3. Individual should have strong analytical thinking & logical reasoning. A team player & hustler with a problem-solving attitude.

4. Has a passion for grooming / beauty / luxury, creative bent of mind.

5. FMCG experience is a value add.

DESIRED PROFILE:

1. Excellent written and Oral presentations skills

2. Insightful as well as an aptitude for creative, out of the box thinking.

3. On top of industry trends and consumer psychology.

4. Knowledge of consumer marketing.

5. Ability to think both analytically and strategically.

6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.

7. Solid exposure to performance management for social media platforms

8. Quick and enthusiastic learner

9. Proven ability to work cross-functionally

10. Experience managing a brand across multiple markets