Brand Manager - D2C Business

Brand Manager

What You'll Lead:

- Big, emotional brand campaigns from insight to execution

- Social-first ideas that build culture and community (not just likes)

- Lead the charge on Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) and brand love metrics like Awareness, Consideration, and Affinity.

- More than just brand love you'll influence Revenue, Retention, and Engagement through powerful storytelling and smart targeting

- Collaborate with media agencies to plan and launch campaigns across Digital, TV, OTT,OOH wherever our audience lives, you'll be there (with style).

- Evaluate campaign performance at both market and segment level. Know what's working, what's not, and why then optimize for impact.

- GTM plans for key launches and cultural moments

- Consistent brand voice across platforms from ads to Instagram captions

- A pulse on what's trending reels, rituals, and everything in between.

What You Bring:

- 4 to 7 years of experience in brand marketing at a high-impact consumer, D2C, or digital-first company

- At least one 3-year+ stint we value stability and long-term thinking

- Strong creative instincts with the ability to brief, shape, and ship bold ideas

- Proven experience leading integrated campaigns (TVC, digital, social, influencer, branded content)

- Deep understanding of Indian consumers, culture, and context

- Ability to extract and analyse data to inform sharper storytelling and campaign strategy

- A love for storytelling, a respect for insight, and an obsession with craft.