Brand Manager - D2C:

Experience: 4 Years

Location: Bangalore (WFO)

Notice Period: 0 - 30 Days

Must-have skills:

- Experience in brand management, brand marketing or brand strategy, ideally within a D2C or consumer-facing company

- Sharp eye for consistency and quality across visual identity, tone and messaging

- Have led IPs and top-of-funnel and brand search aspects

Good to have skills:

- Strong understanding of brand positioning, differentiation and consumer psychology

Role Overview:

Own how the brand looks, sounds and feels everywhere a consumer meets it - be it ad visuals, messaging, tone of voice, community character, events or creators. Basically, build a strong top of the funnel, brand searches, awareness and perception.

Why This Role Exists:

We have demand, traffic, and products that work. What determines how easily that demand keeps growing is whether people recognise, understand, and trust Decode Age before they ever see a performance ad. This role exists to build that recognition deliberately - so every visual, message, and interaction adds up to a brand people already know, long before they hit our funnel.

Team Structure:

You will lead and oversee a team of 10+ across:

- Creative Strategists

- Social Media Team

- Influencer & Community Team

- Designers & Editors Team

Scope of Work:

- Strengthen position as the leader in India's longevity category

- Build a strong top of the funnel and consumer perception

- Own visual and communication direction across all channels, PR and creative outputs

- Take care of cross-functional brand consistency

- Achieve a 20% yearly rise in share of voice across digital and earned channels

- Drive Instagram growth of 12 - 20% month-on-month

- Kickstart YouTube growth, perception-building and strategy

- Grow owned community channels and the creator network

- Ensure cohesive messaging across website, Amazon, paid ads and socials for every launch

- Implement processes that reduce creative and approval delays

- Oversee production of videos, graphics, educational content and posts, maintaining top-tier quality

- Conceptualise, plan and run major brand campaigns and IPs across the year - product launches, category-building moments and seasonal pushes

- Host monthly interactive sessions, expert talks, brand events and community-driven initiatives

What Success Looks Like (First 3 - 6 Months):

Quantitative:

- Top-of-funnel visibly strengthens - more people recognise Decode Age before they are ever targeted with a performance ad

- Measurable increase in branded search volume and direct/organic traffic

Qualitative:

- A brand guideline that is documented, adopted, and actively used across every function

- Visible consistency across ad creatives, packaging, PR, and partnerships

- Building a strong team structure