Brand Manager - Cosmetics

Role Overview:

We are seeking a dynamic and results-driven Brand Manager to lead our cosmetics portfolio in the Nigerian market. In this role, you will be the custodian of our brand identity, responsible for crafting end-to-end marketing strategies that resonate with a diverse and evolving consumer base. You will work closely with cross-functional teams, including sales, supply chain, and creative agencies, to ensure seamless execution of brand campaigns. Your primary impact will be driving market share growth, enhancing brand equity, and ensuring our products remain the preferred choice for consumers across the region through innovative positioning and rigorous performance tracking.

Key Responsibilities:

- Develop and execute comprehensive brand strategies that align with local market trends to drive product adoption and long-term loyalty.

- Lead consumer marketing initiatives by leveraging data-driven insights to create compelling campaigns that strengthen our emotional connection with the target audience.

- Collaborate with the trade marketing team to design impactful point-of-sale activations and channel-specific programs that maximize visibility and sell-through in retail outlets.

- Manage the end-to-end product lifecycle, from conceptualization and launch planning to performance analysis, ensuring all activities deliver on business profitability goals.

- Oversee agency partners and internal stakeholders to maintain brand consistency across all digital and physical touchpoints, ensuring high-quality execution of marketing collateral.

Required Skillset:

- Demonstrated ability to translate complex consumer data into actionable marketing strategies that drive measurable business outcomes.

- Proven expertise in managing integrated marketing campaigns, with a strong grasp of both brand-building and trade-level execution in the FMCG or beauty sector.

- Exceptional communication and interpersonal skills, enabling you to influence cross-functional teams and build strong relationships with external partners and distributors.

- Strong analytical mindset with the ability to manage budgets, forecast sales, and optimize marketing spend for maximum return on investment.

- A degree in Marketing, Business Administration, or a related field, combined with the agility to thrive in a fast-paced, on-site work environment in Nigeria.

- 3 to 5 years of professional experience in brand management, with a track record of successfully navigating the unique challenges of the African consumer landscape.