About:
- Develop brand growth through the right strategies and plans for brand reputation monitoring.
- Achieve long-term organizational goals through planning and implementing marketing initiatives on various platforms.
- Build brand awareness and propel the company towards its mission and vision.
- Devise further growth strategies, and implement them from a brand innovation point of view.
- Lead and guide social media and influencer marketing team to create marketing strategies and to achieve desired growth goals.
- Analyze monthly performance of social media & influencer marketing.
- Lead post boosting strategy for Instagram followers' target.
- Leading marketing strategies for sales driven objective or product push using various channels like influencer and paid marketing.
- Aligning communication and creatives for performance marketing and e-commerce platforms.
- Design strategies and processes for smooth functioning of the teams and departments.
- Promote kiosk stores by working with the malls marketing team.
- Undertake brand reputation projects and figure out the brand positioning.
- Coordinate with production, website, ecommerce, and offline team to align new product launches.
- Align shoot and content creation with production agencies.
- Oversee PR Strategy and execution for the brand.
- Collaborate with the design team for new product designs, names and look.
- Collaborate with the offline team for brand communication and brand positioning in GT, MT and mall kiosks stores.
- Working with design team on ideation and design strategy of new kiosk/store launches.
Skills and Qualifications: Brand marketing experience in cosmetic industry only
Education: Bachelors/MBA/PGDM In Marketing
Experience: 5-7+ years
Technical Skills: Social media analytics, Google analytics and Meta business tools
Communication: Excellent verbal and written communication skills
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