To serve as the brand's chief storyteller and creative guardian, translating core business strategies into high-impact visual and narrative assets. The role bridges the gap between high-level brand strategy and multi-channel execution, overseeing large-scale productions (ATL/BTL) and ensuring that the brand's voice is cohesive, premium, and resonant across every consumer touchpoint.

Brand Strategy & Narrative Leadership:

- Guardianship of Voice: Define and evolve the brand's verbal and visual identity, ensuring consistency from billboard copy to video scripts.

- Strategic Alignment: Partner with senior leadership to translate business objectives (e.g., market entry, product launch) into a comprehensive content roadmap.

- Cross-Functional Synergy: Act as the creative bridge between the Social Media Manager, Product Marketing, and PR teams to ensure a "one-brand" experience.

- Market Positioning: Conduct creative audits and competitor analysis to identify whitespace for unique brand storytelling.

Production Management & Creative Direction:

- End-to-End Production: Lead the planning and execution of large-scale photo and video shoots, from briefing agencies to overseeing post-production (color grading, sound design).

- Budget Oversight: Manage the annual content and production budget, ensuring maximum creative ROI through strategic resource allocation.

- Vendor & Agency Management: Source and manage relationships with external production houses, directors, photographers, and freelance specialists.

- Quality Assurance: Set the benchmark for "excellence" in all assets, ensuring that every piece of content meets premium industry standards.

ATL & Integrated Campaign Development:

- Mass Media Creatives: Conceptualize and drive Above-The-Line (ATL) assets, including Television Commercials (TVCs), Print Ads, OOH (Out-of-Home), and Cinema ads.

- Integrated Launch Campaigns: Lead the "Master Creative" for 360-degree campaigns, ensuring that the high-level concept trickles down effectively into digital and social formats.

- Pitch & Concept Development: Develop "big ideas" for seasonal or tactical campaigns that can live across both traditional and digital ecosystems.

Team Leadership & Talent Development:

- Team Supervision: Directly manage the Social Media Manager, Copywriters, and Graphic Designers to ensure their tactical outputs align with the broader brand strategy.

- Workflow Optimization: Establish creative processes and approval workflows to streamline production and eliminate bottlenecks.

- Mentorship: Foster a culture of creative experimentation, staying ahead of industry innovations in AI-generated content, VR/AR, and new-age filmmaking.

Social Media & ORM:

- Responsible for overview of all social listening and facilitating all related processes on social media, forums, blogs, ratings and reviews, etc.

- Establish policies and procedures, systems and standards that will avoid any negative impact on the organization.

- Monitor and manage all ORM related processes

- First-response time, as per agreed SLA

- %age complaints closed within 48 working hrs, as per agreed SLA

- 95%+ capture of social media conversations and its brands in India, across big 5 social platforms, blogs, complaint forums

- Provide actionable input to various stakeholders including corporate communication, marketing and executive leadership on regular and periodic basis to the management team in maintaining and improving the company's reputation.