06/11 HR
HR at Accurate Staffing

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Brand Manager - Consumer Durable/FMCG - IIM/ISB/MDI/FMS (8-16 yrs)

Delhi Job Code: 862708

Key Duties & Responsibilities :

- Achieve brand objectives (qualitative & quantitative) as per brand guidelines with integrated marketing plan.

- Responsible for enhancement and representation of Brand image at all touch points.

- Work closely with education sector in Schools / colleges/ polytechnics and enhance brand penetration / upgrade present user.

- Plan and Implement Cross promotional tie-ups & activities with other brands.

- Plan, design and execute Online/Offline Branding campaigns, strategy for brand awareness, latest product launches, and brand placement communication.

- Effectively & efficiently handle various consumer engagement activities.

- Logically evaluate changing market dynamics & continuously upgrade marketing communication.

- Build & manage customer loyalty for consumer database to upsell & cross-sell

- Expand the market for calculators in corporate & retail segment.

A day in the life :

- Keep in active touch with consumers/ market to understand changing trends and plan communication

- Study consumer behavior, gather information about new product/ solutions for consumers

- Ensure consistency in communication on various online & offline media, at the same time keep focus on upgrading visual appeal.

- Continuously engage with enthusiasts & influencers in various cultures to create strong brand associations to grow brands via word of mouth.

What are we looking for :

- Thorough knowledge of brand management, promotions, campaign management, influencer marketing and social media marketing

- Excellent deductive skills & problem-solving attitude

- Outstanding communication and interpersonal skills

- Proficient team handling ability

- Versatile & in-depth understanding of digital eco-system and omni channel management

Qualification & Experience :

- Total experience required 8+ years

- Relevant industry experience of Stationary/Consumer Electronics

- Good academic scores with 60% throughout is mandatory; preferably from Premium B school

- Hands on experience with MS Office; exposure to ERP and CRM software will be an added advantage

Women-friendly workplace:

Maternity and Paternity Benefits

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