Role Overview:

We are looking for a creative, strategic and consumer-focused Brand Marketing Manager.

The ideal candidate combines strong brand thinking with hands-on execution and understands how to build a consumer brand through content, social media, influencers, campaigns, partnerships and cultural relevance.

Key Responsibilities:

- Develop and implement a comprehensive brand strategy to enhance brand awareness, positioning, and differentiation in the market for the various brands.

- Conduct in-depth consumer and market research to gain insights into consumer behavior, market trends, and competitive landscape. Identify products that can be launched under various brands.

- Identify the brand's differentiation factors and develop strategies to effectively communicate and leverage them in the market.

- Craft a compelling brand positioning and messaging strategy that resonates with the target audience and effectively communicates the brand's unique value proposition.

- Develop and execute integrated marketing campaigns across various channels (digital, advertising, social media, PR) to drive brand awareness, engagement, and conversion.

- Collaborate with cross-functional teams, such as product development/sourcing, customer experience, sales, and creative agencies, to align brand initiatives, ensure consistent messaging, and deliver a cohesive brand experience.

- Establish key performance indicators (KPIs) to measure the effectiveness of brand marketing efforts and regularly analyze campaign performance, brand health metrics, and market trends to optimize strategies.

- Serve as the brand custodian, ensuring brand consistency across all touchpoints, safeguarding brand reputation, and monitoring market dynamics to adapt strategies accordingly.

Experience Requirements:

- Degree in Marketing, Business, or a related field. Master's degree is a plus.

- Past D2C Experience.

- Proven experience as a Brand Marketer or in a similar role, with a track record of successfully managing and driving brand differentiation.

- Strong understanding of consumer and market research methodologies.

- Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.

- Exceptional creativity and communication skills to develop compelling brand positioning and messaging.

- Experience in developing and executing integrated marketing campaigns across multiple channels.

- Strong collaboration and leadership skills to work effectively with cross-functional teams.

- Proficiency in data analysis tools and marketing software.

- Results-driven mindset and ability to thrive in a fast-paced, dynamic environment.