Brand Manager - B2C eCommerce - IIM/ISB/MDI/FMS

Description:

Experience: 7 Years - 10 Years

Location: Pune, Viman Nagar

Mode: Work from Office

Mandatory Experience:

- Strong Brand Marketing Manager profiles, with experience with well-known B2C brands

- Must have total 6+ years of experince, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)

- Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands

- Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying.

- Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)

- Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

- The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy

- Experience of managing a team.

Required:

Core Competencies:

- Proven expertise in brand campaign managementcreative development, production, and media execution.

- Strong creative thinking with ability to translate insights into powerful brand stories.

- Exceptional project management and stakeholder collaboration skills.

- Hands-on experience managing creative and media agencies end-to-end.

- Data-driven mindset with strong analytical and reporting capability.

- Comfortable working in fast-paced, high-ownership environments.

Technical Skills:

- Proficiency in Excel, PowerPoint, and campaign analytics tools.

- Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).

- Familiarity with brand tracking, consumer insights, and research tools.

Personal Attributes:

- Strong communicator with executive presence and storytelling ability.

- Creative problem solver who thrives under pressure.

- Highly execution-focused, detail-oriented, and self-driven.

- Collaborative leader who can influence without authority.

- Passionate about building high-impact, consumer-facing brands.

Eligibility Criteria:

- Education: MBA from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)

- Experience: Exactly 7 years in brand management or integrated marketing roles.

- Industry Preference: FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

- Location: Pune (onsite).

- Availability: Immediate joiners or candidates on short notice preferred.

Role & Responsibilities:

Brand Strategy & Positioning:

- Develop and execute brand strategies aligned with organizational goals and consumer insights.

- Define brand positioning, voice, and creative direction across all channels.

- Partner with leadership to build long-term brand equity and preference.

- Manage complete brand P&L for assigned categories or business lines.

Campaign Development & Execution:

- Lead 360 brand campaignsfrom concept to executionacross digital, social, influencer, and offline platforms.

- Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.

- Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.

- Deliver campaigns that build awareness, shape perception, and drive measurable business impact.

Creative & Content Management:

- Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.

- Oversee creative development of video, digital assets, and on-ground content.

- Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.

Media Planning & Analytics:

- Plan and optimize marketing spends across digital and traditional channels.

- Work closely with media agencies to ensure high ROI on brand investments.

- Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.

Cross-Functional Collaboration:

- Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.

- Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications