Brand Manager - B2C/ecommerce

Description:

Role & Responsibilities:

Brand Strategy & Positioning:

- Develop and execute brand strategies aligned with organizational goals and consumer insights.

- Define brand positioning, voice, and creative direction across all channels.

- Partner with leadership to build long-term brand equity and preference.

- Manage complete brand P&L for assigned categories or business lines.

Campaign Development & Execution:

- Lead 360 brand campaignsfrom concept to executionacross digital, social, influencer, and offline platforms.

- Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.

- Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.

- Deliver campaigns that build awareness, shape perception, and drive measurable business impact.

Creative & Content Management:

- Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.

- Oversee creative development of video, digital assets, and on-ground content.

- Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.

Media Planning & Analytics:

- Plan and optimize marketing spends across digital and traditional channels.

- Work closely with media agencies to ensure high ROI on brand investments.

- Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.

Cross-Functional Collaboration:

- Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.

- Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.