Mandatory:

-We have alternate Saturdays working WFH on 1st and 4th Saturday

- Strong Brand Marketing Manager profiles, with experience with well-known B2C brands

- Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)

- Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands

- Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..

- Mandatory (Education): Candidates from Top-6 IIMs or ISB only

- Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

- Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy

Role & Responsibilities:

Brand Strategy & Positioning:

- Develop and execute brand strategies aligned with organizational goals and consumer insights.

- Define brand positioning, voice, and creative direction across all channels.

- Partner with leadership to build long-term brand equity and preference.

- Manage complete brand P&L for assigned categories or business lines.

Campaign Development & Execution:

- Lead 360- brand campaigns-from concept to execution-across digital, social, influencer, and offline platforms.

- Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.

- Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.

- Deliver campaigns that build awareness, shape perception, and drive measurable business impact.

Creative & Content Management:

- Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.

- Oversee creative development of video, digital assets, and on-ground content.

- Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.

Media Planning & Analytics:

- Plan and optimize marketing spends across digital and traditional channels.

- Work closely with media agencies to ensure high ROI on brand investments.

- Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.

Cross-Functional Collaboration:

- Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.

- Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.

Ideal Candidate:

Core Competencies:

- Proven expertise in brand campaign management-creative development, production, and media execution.

- Strong creative thinking with ability to translate insights into powerful brand stories.

- Exceptional project management and stakeholder collaboration skills.

- Hands-on experience managing creative and media agencies end-to-end.