The Opportunity

Role: Brand Manager / Associate Brand Director

Experience: 2 - 4 Years

Location: Bangalore / Mumbai

Preferred Background: Tier-1 MBA (IIM, ISB, etc.) with Marketing specialization

The Company and Context

We are a technology-led House of Brands in the high-growth Fashion and Lifestyle D2C space, backed by one of Indias largest and most respected multinational conglomerates. We acquire, incubate, and rapidly scale the next generation of digital-first brands by injecting capital and deep operational/technological expertise.

Our stability comes from our conglomerate parent, and our speed comes from our backing by a leading US-based global enterprise software VC (with a recent funding round of approximately $50 million / 437 Cr.). We are leveraging AI and data analytics to streamline everything from intelligent supply chain to personalized consumer experiences, supporting our aggressive goal to manage a portfolio of 30+ brands.

The Role

We are seeking a high-energy, strategically-minded Brand Manager/Associate Brand Director to serve as the CEO of a brand within our portfolio. You will be the primary custodian of the brand's P&L, identity, and growth trajectory. This is a multi-faceted role requiring both creative judgment to define brand positioning and analytical rigor to measure marketing effectiveness and product-market fit.

Key Responsibilities

1. Brand Strategy and P&L Ownership:

Full Ownership: Define the complete long-term strategic roadmap and annual operating plan for the assigned brand(s), with a direct impact on revenue, market share, and profitability (P&L).

Positioning: Articulate and guard the brand's core identity, consumer persona (Gen Z/Millennials), and unique selling proposition (USP) within a highly competitive D2C landscape.

Budgeting: Manage the brand's marketing and activation budgets, ensuring optimal allocation across traditional and digital channels to meet financial goals.

2. Consumer Insights and Merchandising Partnership:

Market Intelligence: Conduct continuous competitive analysis and deep-dive consumer research (quantitative and qualitative) to identify market gaps and white-space opportunities for product launches.

Product Input: Collaborate closely with the Design and Merchandising teams, providing data-backed insights to influence the product pipeline, pricing strategy, and seasonal collection themes to ensure alignment with brand identity and consumer demand.

3. Integrated Marketing and Campaign Execution:

Campaign Leadership: Lead the conceptualization, development, and execution of integrated 360-degree brand campaigns (digital, social media, influencer marketing, events).

Creative Oversight: Partner with internal creative teams and external agencies to ensure all communication assets (ad creatives, website copy, packaging) are on-brand and compelling.

Performance Linkage: Work closely with the Performance Marketing team to ensure brand campaigns provide high-quality audience pools that can be efficiently converted into sales.

What You'll Bring (Required Skills and Experience)

Education: An MBA/PGDM from a Tier-1 institute (IIM, ISB, etc.) with a specialization in Marketing is highly preferred.

Experience: 2 to 4 years of experience in Brand Management, Category Management, or a related Strategy/Marketing role, preferably within a leading FMCG, Retail, E-commerce, or D2C company.

Strategic Thinking: Proven ability to define a consumer-facing brand and develop a go-to-market strategy from concept to execution.

Analytical Acumen: Comfortable using data (sales trends, attribution models, consumer panels) to justify strategic decisions and measure brand equity and campaign ROI.

Communication: Exceptional leadership and presentation skills, with the ability to influence cross-functional teams (Design, Merchandising, Operations) and articulate complex brand narratives.