Brand Manager/Assistant Brand Manager - International Market - Non-Food Category

Description:

Job Title: Brand Manager / Assistant Brand Manager - International Markets (Non-Food Category)

Location: Mumbai (Andheri Office)

Reporting To: Head of Export

Role Overview:

We are seeking a dynamic Brand Manager / Assistant Brand Manager to drive brand growth across international markets for our non-food category. The role will focus on developing and executing marketing strategies across ATL and BTL channels to enhance brand visibility, market penetration, and consumer engagement globally.

Key Responsibilities:

- Develop and execute international marketing strategies aligned with business objectives

- Plan and manage ATL & BTL campaigns across global markets

- Work closely with regional distributors and partners to drive brand presence

- Analyze market trends, consumer insights, and competitor activity

- Manage brand positioning, communication, and consistency across geographies

- Oversee campaign performance, ROI, and optimize marketing spends

- Collaborate with internal teams (sales, product, creative) for seamless execution

Key Requirements:

- 3-7 years of experience in brand/marketing roles, preferably in international markets

- Strong exposure to ATL & BTL marketing

- Experience in non-food categories (FMCG/FMCD preferred)

- Ability to manage multiple markets and stakeholders

- Strong analytical and communication skills

Preferred Skills:

- Experience working with export markets/distributors

- Digital marketing exposure for international audiences

- Strategic thinking with execution excellence