Brand Manager - APAC - Consumer Technology Firm

APAC Brand Manager (Consumer Tech)

About the role :

Drive all Core asset workstreams across Mobility, Nest, Hearables & Wearables, including Packaging, Positioning (Product Lines, Copy Guide, Tech Specs, Naming), UI Screens, How-to Videos, and coordination with regional stakeholders on Partner Marketing Hub, and Gstore Site and CRM assets.

What you will be doing :

Managing overall process & ways of working :

1. Align on ownership, process & deliverables with global stakeholders.

2. Drive program management for core assets in APAC, from the brief stage to regional reviews through to localization, ensuring APAC input is provided upfront.

3. Create and formalize systems to streamline ways of working, improve communications and standardize reviews across global workstreams.

Supporting APAC as a region :

1. Support local reviews; provide crucial QA/QC layer, ensure local nuances are captured, maintain brand consistency across APAC, & coordinate marketing approvals.

2. Sync regularly with global stakeholders to discuss regional needs, flag issues, get updates & visibility into upcoming workstreams.

3. Sync regularly with regional and local teams to communicate updates, consolidate requests, and flag issues.

4. Coordinate with Gstore APAC on new product launches and expansions, for Site and CRM

5. Drive creation of weekly Brand Team newsletter.

Sharing learnings & insights :

1. Provide feedback on behalf of APAC and flag P0 issues on an ongoing basis.

2. Collaborate with global and regional stakeholders on post-launch post-mortem efforts; highlight priority themes with clear examples and suggest improvements for the next launch.

What you need to be great in this role :

- Min 9 - 12 years working experience in marketing, communications.

- Experience working in the tech industry is not a requirement, but would be considered a bonus.

- Timing to start asap

- Strong verbal & written communication

- Problem solving / analytical thinking skills.

- Detail-oriented / organized

- Project & stakeholder management

- Technical background / product expertise not mandatory but considered a bonus.

- Passion for and inquisitive about AI and new technologies

- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.