Brand Manager - AlcoBev

Role Overview:

We are looking for a highly driven and commercially sharp Brand Manager to build and scale a premium/luxury portfolio in a fast-paced challenger environment.

This is a high-impact role focused on driving category growth, premiumization, consumer pull, and market differentiation. The ideal candidate should possess strong expertise in premium brand building, category strategy, GTM execution, and consumer activation, with the ability to create disruptive market positioning and accelerate brand growth.

Key Responsibilities:

Brand Strategy & Category Growth

Own and drive the end-to-end growth agenda for the assigned premium portfolio

Develop and execute:

- Brand strategy

- Category growth plans

- GTM initiatives

- Premiumization strategies

- Define differentiated brand positioning that stands out against established multinational and legacy brands

Premium Portfolio Development

Drive premium mix, pricing strategy, and price realization across the portfolio

Translate brand identity into compelling:

- Consumer narratives

- Trade communication

- Market activation strategies

Ensure premium brand codes across:

- Packaging

- Product presentation

- Retail visibility

- Consumer experience

Innovation & Market Activation

Identify and launch quick-win innovations including:

- New packs

- Premium finishes

- Limited editions

- Experiential offerings

- Drive high-impact activation initiatives with strong ROI focus

- Lead experiential marketing and influencer-led premium visibility campaigns

- Strengthen brand presence across premium retail outlets and key on-premise accounts

Go-To-Market & Commercial Execution

- Build and execute integrated GTM plans aligned with business and growth objectives

- Partner closely with sales, trade marketing, category, and distribution teams to ensure seamless execution

- Drive consumer pull through effective premium retail and trade engagement strategies

Market Intelligence & Insights

- Track category trends, consumer behavior, competitor activities, and premium market

opportunities

- Leverage market insights to refine positioning, activation, and innovation strategies

Required Skills & Experience

7-12 years of experience in:

- Brand Management

- Category Management

- Premium/Luxury Brand Marketing

- Consumer Marketing

Proven track record of driving:

- Premium brand growth

- GTM execution

- Consumer activation

- Portfolio premiumization

Strong understanding of:

- Premium consumer behavior

- Luxury brand positioning

- Trade and retail dynamics

- Brand storytelling and experiential marketing

Experience managing:

- Product launches

- Brand campaigns

- Premium retail visibility initiatives

- Strong commercial acumen with ability to balance brand building and business growth objectives

- Excellent stakeholder management, communication, and cross-functional collaboration skills

- High ownership mindset with strong execution capabilities in dynamic market environments