Crompton - Brand Manager

Primary Objective:

- The person will be responsible to develop and deploy brand communication.

- Own the delivery of the brand strategy in close alignment with the business function.

- Brand activations to drive consideration in regional markets for focus categories.

Key Responsibilities:

Brand Communication:

- Development of marketing communications across all consumer touch points including content, Digital and ATL for specific category.

- Lead the end-to-end planning and execution of ATL/BTL/TTL campaigns - from briefing to post-campaign evaluation.

- Work closely with creative and media agencies to develop effective and impactful communication.

- Ensure consistent brand messaging across all touchpoints (TV, Print, Digital, OOH, POSM, PR, etc.).

Media Management:

- Collaborate with media agencies to plan, execute, and optimize media campaigns (offline and digital).

- Track and analyze media performance metrics to drive better ROI.

- Stay updated on emerging media trends, consumer behaviors, and platform innovations.

Agency Management:

- Custodian of creative, media agencies to build and drive the brand strategy.

Measuring performance of overall Marketing and Branding efforts:

Key Skillsets:

- Consumer and Business Understanding.

- Creative story-telling and excellent communication skills.

- Media buying and planning.

- Stakeholder management: ability to work with cross-functional stakeholders internally as well as external agency and vendor partners.

- Analytical thinking and driving marketing metrics.

- Problem solving, data analysis and strong focus on processes.

Competencies:

- Consumer understanding.

- Awareness of trends and data driven approach.

- Media savvy and understanding of media metrics.

- Ability to craft creative communication.

- Displays high level of ownership.

- Go getter attitude.

- Collaborative approach with agencies and internal stakeholders.

- Problem solving ability to arrive at solutions.