Brand Manager

omeoneRole Overview:

We are looking for a high-impact Brand Manager to join our team in Chennai, Someone who wants to move from Sales to Marketing. focusing on driving brand equity and market penetration within the competitive personal care segment. In this role, you will bridge the gap between high-level brand strategy and on-ground execution, working closely with sales leadership, trade marketing teams, and external creative agencies. You will be responsible for translating consumer insights into actionable marketing campaigns that resonate in the General Trade environment. By optimizing brand visibility and ensuring seamless product availability, you will directly influence market share growth and strengthen our brand's footprint in the region.

Key Responsibilities:

- Develop and execute comprehensive brand activation plans for the General Trade channel to increase product off-take and consumer brand recall.

- Collaborate with the area sales teams to identify regional market opportunities and tailor marketing interventions that address specific local consumer preferences.

- Manage the end-to-end lifecycle of marketing campaigns, from conceptualization and budget allocation to monitoring ROI and performance metrics.

- Analyze FMCG sales data and market trends to provide actionable insights that inform product positioning and competitive strategy.

- Coordinate with cross-functional stakeholders to ensure consistent brand messaging and visual identity across all retail touchpoints.

Required Skillset:

- Demonstrated ability to translate complex market data into clear, strategic brand narratives that drive consumer engagement.

- Proven expertise in managing General Trade operations, with a deep understanding of FMCG distribution networks and retail dynamics.

- Strong interpersonal skills to influence and align diverse stakeholders, including sales teams, distributors, and creative partners.

- Ability to thrive in an on-site work environment in Chennai, maintaining a hands-on approach to field visits and market audits.

- Exceptional analytical and project management capabilities, with a track record of delivering marketing initiatives within tight timelines.

- A postgraduate degree in Management from a premier institute is preferred, complemented by 3 to 7 years of relevant experience in the personal care or FMCG sector.