Key Responsibilities:

1. Brand & Campaign Management:

- Drive brand awareness initiatives and ensure consistent visibility across all consumer touchpoints.

- Develop and execute long-term brand-building strategies alongside performance-driven campaign.

- Lead end-to-end execution of brand campaigns, product launches, seasonal drops, and collaborations.

- Develop and execute integrated marketing plans across digital and offline channels.

- Ensure timely execution of campaigns while maintaining brand consistency and quality.

- Coordinate with internal and external stakeholders for seamless campaign rollouts.

2. Marketing Funnel Ownership:

- Drive the complete marketing funnel from awareness to conversion and retention.

- Work closely with performance marketing teams to optimize campaigns and customer acquisition.

- Monitor campaign KPIs, analyze performance data, and implement optimization strategies.

- Build and execute retention, engagement, and community-building initiatives.

3. Content & Brand Strategy:

- Lead content strategy across Instagram, LinkedIn, YouTube, and other digital platforms.

- Oversee content calendars, campaign narratives, storytelling, and creative direction.

- Collaborate with designers, creators, photographers, and video editors for execution.

- Ensure content aligns with brand identity, trends, and audience preferences.

4. Team Management & Leadership:

- Lead and manage the internal marketing function including Graphic Design, Video Editing, Content Strategy, Social Media, Performance Marketing, TVC Marketing, Organic Marketing, and Retention Marketing.

- Manage and mentor a team comprising Executives, Senior Executives, and Interns, ensuring clear ownership, accountability, and performance standards.

- Drive cross-functional collaboration across marketing verticals to ensure alignment with brand and business objectives.

- Build scalable processes, workflows, and reporting mechanisms for the marketing team.

- Coordinate with founders and leadership on brand and growth initiatives.

5. Budgeting & Performance Tracking:

- Manage and allocate marketing budgets effectively across channels and campaigns.

- Track ROI, CAC, engagement, and campaign performance metrics.

- Ensure optimal utilization of resources to maximize growth and visibility.

- Prepare performance reports and insights for leadership reviews.

Requirements:

- Proven experience leading multi-functional marketing teams across content, creative, performance, retention, and brand marketing functions.

- Strong people management skills with experience managing team members across different experience levels.

- Demonstrated ability to balance brand-building initiatives with business and growth objectives.

- Strong understanding of digital marketing, content strategy, and campaign management.

- Experience managing end-to-end brand campaigns and marketing funnels.

- Proven team management and stakeholder coordination skills.

- Analytical mindset with strong understanding of marketing metrics and ROI tracking.

- Prior experience in consumer brands, fashion, or streetwear is a plus.

What We Offer:

- Opportunity to lead and shape a fast-growing D2C brand.

- Ownership of high-impact campaigns and brand initiatives.

- Collaborative and growth-focused work environment.

- Exposure to innovative marketing and brand-building opportunities.