We are seeking an experienced and creative Brand Manager to join the marketing team of one of our clients which is a leading manufacturer of uPVC and aluminium windows and doors.

The ideal candidate will have a minimum of three years of brand management experience and a proven track record of developing and implementing successful branding strategies. As a Brand Manager, you will be responsible for driving brand growth, enhancing brand visibility, and ensuring brand consistency across all marketing channels.

Strategic:

- Develop and execute comprehensive brand strategies to achieve business objectives and increase brand awareness.

- Conduct market research and competitor analysis to identify market trends, customer preferences, and opportunities for brand differentiation.

Financial:

- Budget management: Develop and manage the brand budget, ensuring resources are allocated effectively to support brand initiatives, market research activities, and ongoing monitoring and analysis.

Customer/ External Orientation:

- Create and manage brand budgets, tracking expenses, and ensuring cost-effective brand campaigns.

- Oversee the creation and execution of marketing campaigns, advertising initiatives, and promotional activities to enhance brand visibility.

- Market intelligence: Stay up-to-date with industry trends, emerging technologies, and market dynamics that may impact the brand. Provide regular reports and presentations to senior management on market insights, competitive landscape, and industry best practices.

- Consumer behavior analysis: Analyze consumer behavior, preferences, and purchasing patterns to understand target audience segments. Identify their needs, motivations, and pain points to inform brand strategies, product development, and marketing campaigns.

People Orientation:

- Collaborate with cross-functional teams, including marketing, design, and product development, to ensure brand alignment in all aspects of the business.

- Build and maintain strong relationships with external partners, agencies, and vendors to support brand initiatives.

Core operational accountabilities:

- Execution of Marketing Strategy (Online & Offline)

- Effectiveness of Brand Communication

- Media Buying & Performance

Stakeholders:

- Internal - Marketing, Sales, Service, Leadership Team, Finance, Others

- External - Customers, Dealers, Agencies, Consultants

Technical & Behavioral Skills & Knowledge:

Behavioral:

- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and senior stakeholders.

- Strong drive and collaboration skills.

Functional:

- Strong understanding of branding principles, marketing strategies, and consumer behavior.

- Excellent Orator, Good Written Communication Skills.

- Familiarity in using market research tools and software, as well as data analysis and visualization tools.

- Strategic thinking and problem-solving skills, with the ability to develop innovative and effective implementation strategies.

- Analytical mindset with the ability to interpret complex data, draw actionable insights, and present findings to stakeholders.

Technical:

- Education - Bachelors OR Masters in Sales & Marketing.

- Experience - Minimum 3 years experience in Sales & Marketing (Candidates with Brand Building/Digital Marketing/Brand Communication Experience - Premium Consumer Brand in B2C Segment will be Preferred).

- Familiarity with digital marketing, social media trends, and emerging technologies in the field of branding and market research.

- Agency Side SEO, SEM Experience in Early Career.

- Knowledge of Web Analytics Tools.

- Experience of Product Sales / Product Management.

- Excellent Presentation Making and Communication skills (Proficient in Powerpoint, Canva, Envato, Ms Excel).