About the Role:

We are looking for a highly creative and strategic Brand Manager who can build and scale a consumer-focused digital brand across social, digital, content, and performance channels.

This role is ideal for someone who combines strong brand thinking with hands-on execution, understands digital culture, and can create campaigns that drive awareness, engagement, and business growth. You should be comfortable working in a fast-paced environment, collaborating across functions, and translating customer insights into impactful brand experiences.

Key Responsibilities:

Brand Strategy & Campaign Management:

- Drive brand strategy and go-to-market (GTM) campaigns across business categories.

- Conceptualize, plan, and execute integrated brand campaigns across ATL, BTL, digital, and social channels.

- Collaborate with creative agencies, media partners, and internal stakeholders to ensure consistent brand messaging.

- Develop campaigns that strengthen brand awareness, consideration, and customer engagement.

Social Media & Content Marketing:

- Own and define the social media strategy across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

- Lead content planning and creation including reels, videos, static creatives, carousels, and other emerging formats.

- Build and maintain a distinct and consistent brand voice across all channels.

- Identify emerging trends, cultural moments, and audience insights to create relevant and engaging content.

Influencer & Community Marketing:

- Build and manage relationships with influencers, creators, and brand ambassadors.

- Develop influencer-led and user-generated content (UGC) campaigns to increase reach and engagement.

- Create community-building initiatives that strengthen brand affinity and trust.

Performance & Analytics:

- Partner with growth, performance marketing, and analytics teams to track campaign effectiveness.

- Monitor brand health, engagement metrics, reach, and customer sentiment.

- Use insights and data to optimize campaigns and improve marketing outcomes.

Cross-Functional Collaboration:

- Work closely with Product, Business, Growth, Compliance, and Customer Experience teams.

- Ensure consistent brand representation across customer touchpoints, including digital platforms, communications, notifications, and offline activations.

- Support product launches and key business initiatives through strategic marketing campaigns.

Desired Candidate Profile:

- 5-8 years of experience in Brand Marketing, Content Marketing, Social Media, or related roles.

- Experience working with consumer-focused brands in Fintech, D2C, Consumer Internet, Lifestyle, E-commerce, or Technology sectors.

- Strong understanding of social media platforms, content formats, and digital marketing best practices.

- Excellent copywriting, storytelling, content planning, and creative briefing skills.

- Ability to translate customer insights into compelling campaigns and content strategies.

- Strong project management and stakeholder management capabilities.

- Comfortable working in a fast-paced, high-growth environment.

- Data-driven mindset with the ability to analyze campaign performance and derive actionable insights.

Preferred Qualifications:

- Experience managing influencer marketing and ambassador-led campaigns.

- Familiarity with content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.

- Exposure to performance marketing, consumer growth, and customer engagement programs.

- Experience working with agencies and external creative partners.

Why Join Us:

- Opportunity to build and scale a high-growth consumer brand.

- High ownership role with significant creative freedom.

- Collaborative and entrepreneurial work environment.

- Opportunity to work on impactful campaigns that influence millions of consumers.

- Exposure to cross-functional leadership and strategic business initiatives.