Brand Manager

Brand Manager

Description:

Job title: Brand Manager

Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers.

The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

Roles and Responsibilities:

KRA / Success Measures:

- Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)

- Targeted Gross Contribution - in Value and %age terms as per business plan

- To create an effective product portfolio for the business by understanding the present and future business opportunities

- Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project

- To create and manage world-class real estate brands using advertising and other marketing tools

- Maximize brand valuation and maximize the capability to charge a price premium

Brand:

- To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity

Brand:

- % change in public perception of target brand attributes as measured by a third-party survey. % increase in actual brand spend over target budget

- To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

- Competitor pricing change and sales transaction information speed (Response time in the number of days)