Brand Manager

Brand Manager

Description:

About the Role

We are seeking an experienced and dynamic Brand Manager to lead brand strategy, development, and execution across offline retail channels within the Beauty & Personal Care industry. The ideal candidate will have a strong background in FMCG branding, deep understanding of retail environments, and the ability to drive consistent brand identity and visibility across markets.

Key Responsibilities:

Brand Strategy & Development:

- Develop and implement brand strategies that strengthen brand presence, visibility, and consumer engagement across markets.

Retail Channel Management:

- Drive brand initiatives across offline retail channels including POP materials, kiosks, general trade, and institutional sales.

Brand Identity & Design:

- Ensure consistent application of brand guidelines, logo usage, packaging aesthetics, and visual merchandising across all touchpoints.

Market Activation & Execution:

- Plan and execute brand campaigns, product launches, and in-store activations to boost brand awareness and sales performance.

Vendor & Stakeholder Coordination:

- Collaborate with creative agencies, designers, retail partners, and internal teams to deliver high-quality brand assets and marketing collateral.

Market Insights & Analysis:

- Conduct market research to track consumer trends, competitor activities, and category performance to inform brand decisions.

Travel & On-Ground Execution:

- Travel extensively across India to oversee brand implementations, audits, and retail activations.

Requirements:

- Bachelor's/master's degree in Marketing, Business, or related field.

- Minimum 3 years of experience in brand management within the FMCG/Beauty & Personal Care industry.

- Strong understanding of offline retail operations and channel dynamics (POP, kiosks, GT, institutional sales).