Brand Manager

Brand Manager

About the job:

Mission:

- Build and scale the brand's voice, visibility, and trust across all major social channels.

- This person should make your brand feel alive - visually, emotionally, and strategically.

- They handle both creative direction and analytical execution.

Core Responsibilities:

Brand Identity & Strategy:

- Define and maintain the brand tone, color palette, and storytelling themes across all posts

- Develop a monthly social media calendar aligned with campaigns, launches, or events

- Ensure every post supports brand positioning and emotional appeal (not random posting)

Content Creation & Execution:

- Write engaging captions (hooks, CTAs, storytelling) that stop scrolls

- Coordinate with designers, video editors, and copywriters to ensure high-quality creatives

- Create content briefs that are clear, data-driven, and aligned with audience psychology

- Stay on top of trends, sounds, and formats to keep brand content fresh but relevant

Community & Engagement Management:

- Actively engage with followers, respond to DMs/comments strategically

- Build influencer partnerships, collaborations, and user-generated content loops

- Monitor brand mentions and sentiment - protect and grow brand image daily

Performance Analysis & Growth Optimization:

- Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions

- Prepare weekly and monthly reports with actionable insights (not just numbers)

- Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing)

- Analyze competitor brands and reverse-engineer what's working

Brand Campaign Leadership:

- Plan and execute campaigns that connect emotionally - not just promote offers

- Work closely with the performance marketing team for alignment between paid + organic

- Suggest new brand collabs, partnerships, and opportunities for storytelling expansion

Ideal Background:

- 2-4 years experience managing brand social media

- Has built or scaled at least one brand page organically (show proof)

- Understands content hooks, retention psychology, and storytelling tone

- Follows brands like Nike, Duolingo, CRED, and knows why they work - not just how