Brand Manager

Key responsibilities:

- Strategy and planning: Develop and implement brand strategies, marketing plans, and go-to-market initiatives to increase brand value, awareness, and sales.

- Market and consumer analysis: Conduct market research to understand consumer behavior, identify market trends, and monitor competitor activity.

- Campaign management: Plan and execute marketing campaigns, promotions, events, and advertising, and oversee the production of promotional materials.

- Budget management: Establish budgets, sales estimates, and performance specifications for brand initiatives.

- Performance measurement: Track and report on brand performance using key performance indicators (KPIs) and measure return on investment (ROI).

- Cross-functional collaboration: Work closely with teams in marketing, creative, sales, and product development to ensure cohesive messaging and strategy.

- Brand consistency: Ensure that all brand messaging and marketing activities are consistent with brand values across all channels, including online and offline.