Brand Manager

Role Overview:

- We are looking for a Brand Manager who can blend strategic thinking with creative instincts to lead digital-first brand narratives.

- You will work closely with creative teams and clients to develop strong campaigns across platforms like Instagram, Facebook, YouTube, and podcasts.

- This role demands a deep understanding of content, communication, and consumer behavior in the digital age.

Key Responsibilities:

- Develop comprehensive brand strategies tailored to digital and social platforms.

- Lead content direction across Instagram, Facebook, YouTube, and podcasting formats (short-form focus) - Work closely with creative and design teams to ensure visual and verbal consistency.

- Ensure adherence to brand guidelines while pushing creative boundaries.

- Act as the bridge between client goals and internal execution-manage expectations and deliverables.

- Coordinate and manage client communication with polished and persuasive articulation.

- Ensure strategies align with performance objectives, audience insights, and creative sensibilities.

- Conduct regular brainstorming sessions and contribute original campaign ideas.

- Analyze digital trends and audience insights to fine-tune campaign strategy.

Must-Have Skills:

- Strong creative mindset: not just trend-aware, but capable of building original, insight-driven ideas

- Experience with social-first strategies and short-form digital content

- Understanding of visual language, brand tonality, and content design

- Basic knowledge of creative development: graphic design workflows, UI/UX sensibilities

- Excellent client communication and stakeholder management skills

- Confident presenter with polished verbal and written communication

Preferred Background:

- Prior experience in digital marketing agencies or in industries like healthcare, beauty, cosmetics, F&B, or FMCG.

- Degree in creative fields like Fashion Design, Arts, or humanities, or an MBA in Marketing